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Marketing Practitioners.
Half a Day. Real Results.
Practical, high-impact training built specifically for transportation and logistics marketing and sales professionals.
Each accelerator is a working session led by practitioners. Three focused sessions in three hours, designed so you leave with tools and next steps you can use immediately.
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Execution-focused
Every session is built around what you can put to work when you are back at your desk.
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Practitioner-Led
Speakers who have done the work in transportation and logistics, not just studied it.
Relevant Right Now
Sessions are designed for teams being asked to do more with less and prove what is working.
Industry Specific
Built for T&L from the ground up, with examples and context that apply to your market.
Marketing Practitioner Accelerator
September 9
Marketing teams are being asked to do more with less and prove that what they are doing is driving business results. This accelerator gives you the tools to measure, communicate, and improve marketing performance, even when data is incomplete and expectations are high.
Wednesday, September 9, 2026 12:00 – 3:00pm ET · 11am CT · 10am MT · 9am PT
Sessions
1. Building a Brand That Drives Trust, Visibility, and Revenue
You'll leave knowing how to connect brand investments to business outcomes and how to communicate that value in terms leadership understands.
Speaker: Will Jenkins, CEO & Founder, Journey
2. Everybody Is Not Your Customer: The Hidden Cost of a Bad ICP
You'll leave knowing how to evaluate and sharpen your ideal customer profile, and understand what chasing the wrong customers is actually costing your organization.
Speaker: Doug Davilla, VP of Strategy, Position : Global
3. AI for Marketing Impact: Smarter Systems, Greater Bandwidth, Better ROI
You'll leave knowing which AI applications actually move the needle for marketing teams and how to build the internal case for adopting them.
Speaker: Robin Huling, Founder, Warner Development
3. AI for Marketing Impact: Smarter Systems, Greater Bandwidth, Better ROI
You'll leave knowing which AI applications actually move the needle for marketing teams and how to build the internal case for adopting them.
Speaker: Robin Huling, Founder, Warner Development
SESSION 1
Building a Brand That Drives Trust, Visibility, and Revenue
You'll leave knowing how to connect brand investments to business outcomes and how to communicate that value in terms leadership understands.
Speaker: Will Jenkins,
CEO & Founder, Journey
SESSION 2
Everybody Is Not Your Customer: The Hidden Cost of a Bad ICP
You'll leave knowing how to evaluate and sharpen your ideal customer profile, and understand what chasing the wrong customers is actually costing your organization.
Speaker: Doug Davilla,
VP of Strategy, Position : Global
SESSION 3
AI for Marketing Impact: Smarter Systems, Greater Bandwidth, Better ROI
You'll leave knowing which AI applications actually move the needle for marketing teams and how to build the internal case for adopting them.
Speaker: Robin Huling,
Founder, Warner Development
Sales Practitioner Accelerator
October 21
With budgets tight and buyers harder to reach, sales teams are relying more on virtual and digital channels than ever. This accelerator is focused on selling effectively in today's environment: building pipeline, moving deals forward, and standing out in a market where everyone is competing for the same freight.
Wednesday, October 21, 2026
12:00 – 3:00 PM ET · 11 CT · 10 MT · 9 PT
Sessions
1. Virtual & Digital Sales Execution
You'll leave knowing how to build a structured, repeatable approach to selling digitally so your outreach generates real conversations.
Speaker: Lauren Bailey, Founder, Factor 8
2. Moving Deals Forward
You'll leave knowinghow to identify where deals are stalling, re-engage stakeholders who have gone quiet, and keep opportunities moving without relying on discounting or pressure.
Speaker: Holly LaBoda, Founder & CGO, Formula L
3. Social Selling & Operator Visibility
You'll leave knowinghow transportation operators are using social presence to build credibility, stay visible with customers, and generate inbound interest, from someone who runs a transportation company and does this himself.
Speaker: Steve Vest, Founder, Owner & President, Nationwide Equipment Transportation
Interested in splitting a Team Pack between the Marketing and Sales Accelerators? Contact us and we'll take care of it.
Also check out the Sales Pratitioner Virtual Accelerator, October 21.
Three hours. Three sessions.
Practical tools. Immediate application.
Choose the track that fits your role, or bring your whole team to both.