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July 8, 2025 1:00pm ET Virtual
Build YOUR Organization’s Brand Trifecta Messaging to Have Conversations That CONVERT!
This 90-minute virtual workshop builds on Kate’s ELEVATE keynote but is open to everyone—whether you attend the conference or not. Designed to maximize your understanding and results, this session builds on key principles while offering fresh insights for anyone looking to elevate their branding game.
About this workshop
After taking a few weeks to reflect on everything Kate and our other speakers shared at ELEVATE, this session will help you hold yourself accountable, execute your plan, and build your Brand Trifecta.
Attendees of this virtual workshop will:
- Create a Tagline that directly speaks to what you do for your target audiences
- Develop a Value Proposition Statement that clearly articulates how you solve your customer’s deepest-level heart pain(s) through your products and services
- Document a set of Differentiator Statements that define the top three to five ways that your organization is different and better than the competition
- Receive a 5+ page workbook will be provided as an editable PDF, which attendees can use during and after session.
*Note, the recording to Kate’s opening keynote will be available in the TMSA Member Portal for viewing prior to the workshop, so it is applicable for those who could not attend live.
Ready to dive deeper & build your Brand Trifecta?
About the Speaker
Kate DiLeo
CEO + Brand Architect
Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta, the proven methodology that has helped thousands of organizations craft brands that bring more prospects to the table and generate more customers who buy. Kate’s approach is rooted in the belief that brand is the path of least resistance to revenue.
She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert.
When she is not directly partnering with clients to build brands that win more work, Kate teaches CEOs/founders, marketers, and sales leaders branding best practices through some of the top global marketing conferences and startup accelerator programs. For more details, visit www.katedileo.com.