The TMSA Sales & Marketing Benchmarking Study is the only one of its kind in the transportation and logistics industry, published bi-annually to give teams a real look at how the industry is budgeting, staffing, and making decisions. This session goes beyond a data walkthrough. You'll hear key findings from the 2026 study, then move into peer breakout conversations organized by role so the discussion is relevant to where you actually sit.
Key findings from the 2026 study presented with enough context to understand what they actually mean for teams like yours.
This isn't just a presentation you drop off of. The format is built around discussion and real-world application from the start.
You'll break out with peers in similar roles to talk through what you're seeing.
The full benchmarking report is a TMSA member benefit. This session gives members a first look at what the findings mean in practice.
Registration is free and exclusive to TMSA members. Not a member yet?
The full benchmarking report and member events like this one are included with membership.

Sarah Ahern
Partner, PATH Growth
Sarah Ahern has spent her career in the trenches of logistics and transportation and in the boardrooms of the Fortune 100 brands that depend on it. From regional 3PLs and carriers to global manufacturers, insurers, and pharma giants, she's the strategist leaders call when the questions get hard: Where is the market actually going? What do customers really want? Where's the next dollar of growth hiding?
As Owner and Partner at PATH, a research and growth strategy firm with a four-decade legacy, Sarah turns rigorous data into bold, human-centered decisions. She's a certified Innovative Leadership Coach, 40 Under 40 honoree, and Board Chair of Freedom a la Cart. Whether mapping a customer journey or coaching a leadership team, Sarah believes the best growth decisions start with the truth and the courage to act on it.

Jennifer Karpus-Romain
Executive Director, TMSA
Jennifer is the Executive Director at the Transportation Marketing & Sales Association (TMSA), the only trade non-profit industry association of its kind serving sales and marketing professionals in logistics and transportation. Jennifer is responsible for the leadership, management, growth, and overall performance of the association, as overseen by a dynamic, diverse Board of Directors made up of who’s who in executive positions across the industry.
Jennifer also serves as an adjunct professor at Cuyahoga Community College, where she coaches students on digital marketing as well as social media programming and tactics. Her previous roles include Director of Marketing for Faye, owner of her own content development firm, and as well as numerous positions in publishing and marketing.
Beyond the Benchmark In-Person Workshop
Thursday, September 17, 2026
Take the conversation further in person. Facilitated discussion and peer breakouts going deeper into the benchmarking findings. Limited seats available.
Free for TMSA members • September 17, 1:00-2:00pm ET