See where the industry’s growth is really coming from.
Download the free executive summary of the 2026 benchmark. It draws on 122 sales and marketing leaders in transportation and logistics, and it boils four of the year’s biggest findings down to a quick read you can bring to your next leadership meeting.
What’s in the summary
Four findings, and the questions they raise for your team.
- Growth and quota don’t line up. Most companies grew last year, yet most sales teams missed their numbers. The summary looks at why.
- The investment doesn’t match the revenue. The industry’s biggest growth bet this year goes one way, while much of its revenue comes from somewhere else.
- Measurement hasn’t caught up. Companies keep investing in sales and marketing without being able to say clearly what is working.
- AI is everywhere, but value is uneven. Adoption has surged since 2024, and the summary looks at whether it is creating value or just more work.
Each finding includes what it means for company leaders, sales managers and the people doing the work. The summary ends with three prompts to help your team put the findings to use.
Want the full picture?
The executive summary covers the big themes. The full report adds 24 sales and marketing benchmarks, deep dives on alignment and AI, 12 years of trend data, and growth momentum across 21 service lines. It gives you the numbers to hold your own team up against.
TMSA members already have the full report in their member resources. Download here.