How to Become a DEI Advocate for Real Results at Your Company

Description:

Diversity, Equity and Inclusion (DEI) in the workplace has become a trending topic, but it extends far past just what you can see.  While many people can agree it’s the “right thing to do” to care about creating some kind of DEI initiative in the workplace, there is less understanding on how to do that - especially if you are not in a top leadership role. What does it all actually mean? What can a single human do to move the needle? Can it also be a good decision for the success of the business?

In this workshop, attendees will learn:

• Take a deep dive into how their own puzzle pieces fit into the overall DEI landscape.
• Tools for guiding effective conversations around DEI in the workplace.
• Examples of Proven ROI for Diversity as a business use case.

With the right tools and knowledge base, anyone can become an advocate for a DEI initiative. 

This workshop will be presented by TMSA Executive Director Jennifer Karpus-Romain, as well as key members of the TMSA DEI Taskforce: Whitney Cowell, AVP Marketing at KCH Transportation; and Kameel Gaines, CEO/Director of Recruitment, Rig On Wheels Brokerage & Recruitment Services.

Tools and Techniques You Need to Boost Your Efficiency and Succeed as a One-Person (and Small) Marketing Team

Description:

Being a small marketing team –especially a solo one – is challenging. You want to test out and tackle all the cool marketing things you learn about at conferences and see on every trending article you read, but you are often left feeling like you’re stuck in molasses.

You are not alone. And good news, there are some great resources and techniques out there to help you get unstuck.

Attendees of this workshop will:

• Analyze the Top 15 tips for time management, technology and targeting for small marketing teams.
• Work in small groups with a mock marketing campaign, identifying time-saving efforts from beginning to end.
• Learn how to leverage AI tools 
• Hear best practices from transportation marketing executives.

This workshop is presented by TMSA Executive Director Jennifer Karpus-Romain with guest appearances from TMSA members. 

Register Today!