Download the 2020 TMSA Marketing & Sales
Metrics Study Executive Summary
The 2020 TMSA Marketing & Sales Metrics Study marks the fourth biennial study conducted by the Transportation Marketing & Sales Association. Initially launched in 2014, the goal of this study is to help sales and marketing practitioners and business leaders gain a better understanding of key sales and marketing metrics, see how the metrics change over time and learn best practices for marketing and sales success.
At no cost, you can download the Executive Summary of the high-level findings of this unique industry research, which will help you to benchmark your company against others in the industry, including an overview of:
- Demographics of Participants
- CRM, Automation, Technology Use
- The Customer Experience (CX)
- How Metrics and ROI are Tracked
- Reasons for Business Loss
- Lead Generation Strategy
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